Incentive Marketing Insights

Expert perspectives, industry trends, and practical strategies to help your business thrive through effective reward programs.

Data visualization of customer loyalty metrics
Customer Loyalty November 15, 2023

The Future of Customer Loyalty Programs in a Digital-First Economy

As consumer behaviors continue to evolve in our increasingly digital landscape, traditional loyalty programs are facing new challenges and opportunities. This article explores emerging trends and strategies for creating more engaging and effective customer loyalty initiatives.

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Diverse team in workplace setting
Employee Recognition November 8, 2023

5 Employee Recognition Strategies That Actually Work

Discover research-backed approaches to employee recognition that boost motivation, retention, and overall workplace satisfaction in today's competitive Canadian job market.

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Mobile app interface showing rewards
Technology October 30, 2023

How Mobile Technology is Transforming Incentive Programs

Explore how smartphone technology and mobile applications are creating new possibilities for more personalized, accessible, and effective incentive marketing campaigns.

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Sustainable rewards concept
Sustainability October 22, 2023

Sustainable Incentives: Aligning Rewards with Environmental Values

Learn how Canadian businesses are incorporating eco-friendly incentives and rewards that appeal to environmentally conscious consumers while supporting sustainability goals.

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